Tuesday, 9 October 2007

We Care

There is a whole generation in the US that can claim to have been brought up on radio, another generation on television and yet another generation on digital technology. In India however one generation itself has been bestowed with all the latest technology at one go. India has been a late bloomer in progress but it is catching up rather fast. We are born in this fast era. In our times things are changing at the speed of light. I see my younger cousins and am baffled at how different their childhood is than mine (and I am not an antique piece myself). It is full of IB schools, television channels just for them, and stores just for them, cutting edge computer technologies and what not. I know of a 5 year old who is so well worse with her PC and she spends hours and hours in front of it. In my school days I used to wait for 7.00 in the evening to see ‘amchi maati, aamchi mansa’. Our generation is having a lot of things on a silver platter. I am not sitting her to judge right or wrong about this fast paced growth. At least not in this post.

The recent Lead India Campaign by Times of India is extremely interesting. A cause very justified and an approach almost good enough. I keep myself abreast of all the happenings of this campaign. Recently, coz I was at home, I saw this ad on Channel V about this program where a bunch of Indian youngsters get to travel all around India and they video tape stuff and make a documentary about India. These people talk about different reasons for being a part of such an endeavour, how they are not really happy with certain situations right now and boy! I wish I was a part of it too. I want to change a few things myself too. The idea in both these cases is the need of youth lead change being extremely important. Both look at attracting the youth with hard hitting realities and with examples of people within themselves who are ready to stand up and make a change. Both urge Indian youth to do something about todays situation.

Well, a different view of this could be that you feel all these are money making gimmicks and nothing works. But I know one thing for sure. If money making was the idea there would have been better choices ( I know what I am saying, I am studying marketing). I’d like to believe that the makers of these kind of programmes see a trend where people are ready to come up and make a difference.

I am not cynical about the situation that is prevalent in India today. According to me things are already looking brighter as far as Indian growth is concerned. Yeah… the inherent problems still remain like poverty, poor education, discrimination, orthodox, population explosion… Like Priyanka Chopra says in the advertisement for Lead India Campaign that we always say tomorrow is a better future for us. Tomorrow there will be no poverty etc. But why tomorrow? Why not today? Why not look at making a change today?

We are not going to solve all our problems at one go. I believe we are on the right road. Youth today is very aware of what powers they have and how to use them. Yes a general apathy is prevalent and these initiatives are I guess just a beginning. The way chosen is good enough. Just that we better not deviate. In spite of all these problems the generation today has a mind of its own and aspirations independent of any pressures. Along with this they have the guidance and resources to just ramp ahead. I see various leaders all around me in their own right. I have full confidence in this product in the form of today’s youth. A little bit of a push and I guess we are good enough.

2 comments:

Anonymous said...

I guess the rate at which technology develops cannot be paralleled with the rate at which leaders are made. Leading a country for instance requires more than resolve, a planned roadmap. I perceive someone, somewhere has already started out with that map. And a great leader in our country is just around the corner. Nonetheless, this was a truly great post. Loved reading it.

M. James said...

India has the typical dynamics of developing economies like partial westernization, widening income inequalities, booming markets etc. coupled with it's own unique traits like cultural, religious and language diversity.

Being the change in a country such as ours will inevitably involve four primary elements... knowing yourself, finding like-minded people, influencing those who are not and fighting the rest. We all play our part.